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MagnifiUNVERIFIED PLATFORM
UNVERIFIED PLATFORM
Stocks
UNVERIFIED PLATFORM
Snapshot
Open to All Investors
Stocks
+176.30%
<100
Experienced in financial services, fintech, and insurance
10%
Target Return
The S&P 500 has returned 10%+ over the past decade
High
Liquidity
Users can sell their stocks during market hours.
<100
Experienced in financial services, fintech, and insurance
How You Earn
Growth + Income
Invest From
$1
Invest in
Stocks + Savings
<100
Experienced in financial services, fintech, and insurance
Open to All Investors
Top Perks of Investing in a Long-Term Diversified Strategy:
Global stocks have returned more than 11% over the last decade according to the MSCI World Index.
ETFs are made up of a group of stocks and securities that change over time, which means they have built-in diversification and rebalancing.
Many ETFs track themes, like women-led companies, renewable energy, or dividends—so you can invest in what you believe in without going all-in on any one stock.
Receive regular payouts from dividend stocks, ranging between 2% and 5% per year.
Can I trust Magnifi?
Magnifi is a product by TIFIN, which is backed by financial powerhouses like J.P Morgan Asset Management and Morningstar.
250,000
# of Users
$205M
Amount Raised
3
Offerings
# of Users
250,000
Amount Raised
$205M
Offerings
3
250,000
# of Users
$205M
Amount Raised
3
Offerings
Overview
As of 2022, the total market capitalization of all publicly traded companies was $93 trillion. According to Fidelity, over a third of Americans handle their own investments—a figure that has only accelerated with the rise of no-commission stock brokers, cryptocurrencies, and alternative investment platforms.
Magnifi is providing self-directed investors with the intelligence they need to build and optimize their portfolios. Unlike Financial Advisors or Robo Advisors, Magnifi does not offer black box suggestions for investors to blindly follow.
Magnifi Personal, an AI-powered conversational investing assistant, provides 1:1 guidance to investors on how to tailor their portfolios based on their personality, risk tolerance and life stage goals. When ready, investors can also take action on these insights with Magnifi’s commission free trading platform.
High Growth
10%+ returns over the past decade.
High Income
Stocks can provide yields between 2 and 5%
Equity
Ownership in stocks and savings
Magnifi Pros & Cons
The Good
Answer all your investing questions with Magnifi’s AI-powered conversational investing assistant.
Magnifi’s tools can process natural language, so you can type in a question like "How can I invest in climate change" and receive a series of options ranked according to your search criteria.
Track emerging themes and trending stocks on Magnifi’s media page.
Accessible mobile and web-based app.
No commission trading, fractional shares and low-cost advice.
The Not-So-Good
Magnifi Personal is a relatively new product whose track record has yet to be proven.
Though informative and fairly easy to use, Magnifi’s user interface falls a bit short of competitors.
Magnifi Track Record
250,000
User Base
Built up in the first year.
4-Star
Rating
From over 130 iOs & Android reviews
Backed by
JP Morgan
The investment bank with $3.7T in AUM
Returns Calculator
Calculate how much you can earn by investing in Stocks. Results vary based on the investment amount, term, and other conditions.
Invested
$7,000
Projected Fees
$0
Projected return
$2,669.24
Value after fees
$9,669.24
How it Works
Here’s how Magnifi helps investors build their own portfolios:
Here’s how Magnifi helps investors build their own portfolios:
1
Sign up for Magnifi
Register on Magnifi to get started—you’ll need to provide your name, address, and other personal information to open a brokerage account and start investing.
2
Build a portfolio
Interact with Magnifi’s AI assistant to help it understand your goals, risk profile, and temperature for certain kinds of investments. Then, Magnifi’s AI will help prepare a model portfolio.
3
Invest in stocks, mutual funds, ETFs
You can follow the AI’s recommendations or ask it more questions to help build your own portfolio. Then, you can deposit funds to start putting money to work.
4
Build wealth & financial freedom
Enjoy the benefits of Magnifi’s no-commission trading platform, AI-powered investing assistant, and security research tools to help you achieve financial freedom.
UNVERIFIED PLATFORM
Press Coverage
How You
Make Money
Magnifi is a broker-dealer, which helps investors with a long time horizon buy stocks, exchange-traded funds (ETFs), mutual funds, and bonds. You make money when you either sell your investment or receive cash dividends from your holdings (which can be reinvested.)
Primary sale
Selling a stock or ETF
How Magnifi
Makes Money
Magnifi Personal makes money by charging users a monthly or annual subscription to access their broker-dealer and AI-powered investment advisor. Magnifi also allows Asset Managers to sponsor keywords (e.g., top ESG ETFs) in their Search experience.
Finally, Magnifi stresses that they do not collect order flow revenues—unlike Robin Hood and similar commission-free trading apps.
$11/mo
Annual Subscription
Users also have the option to pay month to month.
$0
Trading Fees
Magnifi does not engage in payment for order flow (PFOF)
How You’re Taxed
Stocks can be subject to both capital gains and income tax, with the exact rate depending on the taxpayer's country of residence, personal income tax bracket and whether or not the investment is held in a tax-advantaged account.
Investors are not expected to trigger a taxable event until one of their stocks are sold. Stocks do, however, trigger a taxable event as soon as they generate dividends.
Investments held for longer than a year benefit from long-term capital gains tax—taxed at a much lower rate than ordinary income.
Federal, state and local taxes also affect the total tax burden associated with the investment. For more clarity, consult with an advisor before making an investment.
0-31.8%
Capital Gains & Income Tax
Investments held for >1 year benefit from long-term cap gains tax
Meet the Team
Magnifi’s parent company, TIFIN, has over 100 employees—including seasoned financial services professionals, operators, media experts, and the like.
The company’s founder, Vinay Nair, sold his portfolio management platform 55ip to J.P. Morgan before starting Magnifi. Nair has also taught as a professor at NYU and Wharton and has received a Ph.D. in Finance and Economics at New York University.
Recent Activity
Who’s Investing In Long-Term Diversified Strategies?
Magnifi
Stocks
Here's what you'll need to invest on Magnifi
US residents
Non-accredited investors
Over 18 years of age
US residents
Non-accredited investors
Over 18 years of age
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FAQs
Magnifi is a fintech platform that helps do-it-yourself investors manage their own money. Users can interact with an AI to build a model portfolio, find the best funds and stocks, or surface market insights and research.
Magnifi has raised over $200 million from VCs and investment banks like J.P. Morgan Asset Management. The company was also started and founded by an accomplished founder and Ph.D. in finance and economics.
Users can sign up for Magnifi for $11/mo (billed annually), which grants the user access to a broker-dealer and a finance AI which helps investors build a model portfolio or answer their pressing financial questions. From there, investors can either use Magnifi’s AI-modeled portfolio or build their own by using the platform’s tools and commission free trading platform.