Rich Dudes│Supermodel Extraordinaire Gisele Bündchen's Net Worth
Rich Dudes│Supermodel Extraordinaire Gisele Bündchen's Net Worth

Rich Dudes│Supermodel Extraordinaire Gisele Bündchen's Net Worth

From supermodel stardom to lucrative brand partnerships, discover how fashion icon Gisele Bundchen made and invested her $400 million net worth.

Real Estate

Real Estate





Gisele Bündchen's $400 million net worth in 2023 solidifies her reign as one of the most successful and highest-paid models ever. This Brazilian beauty is renowned as the face of Victoria's Secret, a prominent American cosmetics, lingerie, and clothing brand.

From gracing the covers of over 1,200 prestigious magazines to strutting down the runways for illustrious brands like Valentino and Victoria's Secret, Bündchen's career is nothing short of iconic.

Amid the divorce proceedings, Gisele [bought] an $11.5 million, five-bedroom, seven-bathroom home.

But her journey to superstardom came with challenges and hard choices. While her ex-husband—retired NFL quarterback Tom Brady—continued his illustrious career, Bündchen decided to pursue a divorce, sparking speculations about the impact of Brady's professional pursuits on their family life.

As we delve into the captivating life of the Brazilian supermodel, discover the secrets behind Gisele Bündchen's net worth, her trailblazing contributions to the fashion industry, and the personal choices that shape her remarkable life.

Gisele Bündchen net worth at a glance

Net worth

$400 Million


July 20, 1980 


German-Brazilian born in Horizontina, Rio Grande do Sul, Brazil

Became a millionaire at



Model, actress, and businesswoman

Sources of wealth

Modeling contracts, brand partnerships, and merchandise

Asset classes

Real estate, luxury cars, and cryptocurrencies

How Gisele Bündchen made their money

Gisele Bündchen, born on July 20, 1980, in Horizontina, Rio Grande do Sul, Brazil, grew up in a family of German heritage. She was raised alongside her five sisters in a Catholic household.

Initially aspiring to become a professional volleyball player, Gisele's path took a turn when her mother enrolled her in a modeling course alongside her sisters to build their confidence and posture. This decision was pivotal in her journey to success.

During a trip to São Paulo and Rio de Janeiro, Elite Model Management discovered Gisele at a shopping mall. By 1995, she moved to São Paulo to launch her modeling career. Gisele's debut at New York Fashion Week in 1996 marked her rapid rise in the fashion industry.

Gisele faced initial rejections but ultimately gained attention in the fashion world. Her breakthrough came when she was cast in an Alexander McQueen runway show in 1998 after being rejected 42 times in London. Soon after, she embarked on a glamorous journey, appearing in numerous high-profile campaigns for prestigious fashion brands like Missoni, Dolce & Gabbana, Valentino, and Versace.

Gisele's mesmerizing image graced the covers of renowned publications such as Allure, ELLE, W, Vogue, and Harper's Bazaar. Bündchen appeared in esteemed magazines like Esquire, GQ, Arena, The Face, Flair, Citizen K, Marie Claire, TIME, Newsweek, Veja, Forbes, and Vanity Fair.

In 1999, Gisele signed with IMG Models, leaving behind Elite Model Management. She quickly became a favorite of Vogue, appearing on the cover multiple times and earning the title of "the return of the sexy model" from the magazine. This marked the beginning of her international success and recognition.

Records and achievements

Gisele Bündchen's outstanding accomplishments are a testament to her unparalleled success in the fashion industry. She incredibly impacted the modeling industry, inspiring many and breaking records along the way, making her one of the most influential and successful models ever.

  • Gisele appeared on her first Vogue cover in 1999, quickly becoming a staple in the magazine. She went on to grace the covers of Vogue numerous times, amassing over 120 Vogue cover appearances.
  • She had an illustrious career with Victoria's Secret, wearing their renowned Fantasy Bra in 2000 and 2005.
  • In 2000, she became the fourth model to appear on the cover of Rolling Stone magazine, earning the title "The Most Beautiful Girl in the World."
  • Forbes recognized Gisele Bündchen's influence and power, ranking her among the world's most powerful celebrities and businesswomen.
  • Her contributions to the fashion industry led Time magazine to include her in their All-Time 100 Fashion Icons list in 2012.
  • In 2015, she appeared in the Guinness World Records book as the highest-paid model in the world from June 2014 to June 2015.

While primarily known for her modeling career, Gisele also ventured into acting. She appeared in films such as Taxi in 2004, alongside Queen Latifah and Jimmy Fallon, and The Devil Wears Prada in 2006 as Serena. Her acting roles showcased her versatility and further elevated her profile.

Gisele Bündchen's journey from her humble beginnings in Brazil to achieving global recognition and becoming a fashion icon, sustainability enthusiast, and entrepreneur is a testament to her hard work, determination, and unmatched talent.

Gisele Bündchen career earnings and endorsements

Gisele Bündchen's career has been tremendously successful, both as a supermodel and through lucrative brand partnerships. Since starting her career, she has amassed an immense fortune through modeling contracts and endorsements.

In 2000, Bündchen signed a $25 million deal with Victoria's Secret, solidifying her status as one of the highest-paid supermodels. She worked with the brand for seven years, further cementing her position in the fashion industry.

When analyzing Bündchen's career as a whole, her earnings have skyrocketed, with her total estimated earnings in 2012 pegged at $90 million.

Forbes estimated her 2016 earnings at $30.5 million—in 2017, she earned $17.5 million. She has attracted major endorsements, including a deal with Under Armour that reportedly exceeded her previous contract with Victoria's Secret, showcasing her importance as a brand ambassador.

Bündchen's social media presence has also played a role in attracting manufacturers and brands. By leveraging her enormous following, she has garnered sponsorship opportunities, such as her 2011 contract with lingerie brand HOPE, which earned her $19 million in 2010.

From modeling contracts with renowned fashion publications to brand partnerships with lucrative endorsements, Gisele Bündchen's ability to diversify her income sources has played a crucial role in her financial triumph.

Her diligent work in the fashion industry and shrewd entrepreneurial decisions have allowed her to accumulate estimated earnings of around $500 million.

How Gisele Bündchen invests

The accomplished supermodel and entrepreneur carefully manages her substantial net worth through a well-diversified investment portfolio. Her wealth preservation and growth approach involves strategic allocation across various asset classes.

Let's break down her asset and investments from fashion ventures and luxury cars to books and real estate acquisitions.

Fashion merch

Gisele Bündchen successfully launched diverse fashion product lines that leverage her marketability to generate massive sales. Besides her successful modeling campaigns for renowned brands like H&M and Versace, Bündchen's flip-flop line for Ipanema has made a significant impact.

With over 25 million pairs sold in 2010, her Ipanema Gisele Bundchen line competes with the well-known Brazilian brand Havaianas. The popularity of her jelly sandals is astonishing, selling up to 25 million pairs annually and contributing to over 60% of Grendene's annual exports—amounting to approximately $250 million in 2013.

Gisele Bundchen's Ipanema, known for comfort and flat design, sold over 25 million pairs in 2010 and generated $250 million in revenue in 2013.

In 2010, Gisele launched Sejaa Pure Skincare, an eco-friendly line prioritizing natural ingredients and sustainable practices. Her products generate around $1 billion in sales annually, showcasing her business acumen and success in the beauty industry.

Gisele Bundchen's commitment to sustainability and eco-friendly practices may also influence her investment choices, focusing on socially responsible investments and supporting green initiatives.


In 2015, Gisele Bündchen's highly anticipated coffee table book Gisele, released by Taschen, became an instant success. The limited-edition eponymous book is priced at $700 and features over 300 stunning pictures of the supermodel. The book sold out in one day before it even hit bookstores.

Taschen—known for high-quality, expensive art books—published the book and celebrated its swift popularity. Bündchen herself marked the achievement with a grateful Instagram post, acknowledging the overwhelming response from fans.

Continuing her success as an author, Bündchen released another book in 2018 titled Lessons: My Path to a Meaningful Life. This book, a New York Times bestseller, remained at the top of the non-fiction category in Brazil for over six months. The proceeds from Lessons were dedicated to supporting social and environmental causes, showcasing Bündchen's commitment to making a positive impact.

These successful book investments further highlight Bündchen's diverse talents and business acumen, solidifying her standing as a supermodel and a respected author. Her ability to connect with her audience through visual and literary mediums has contributed to her iconic status and demonstrates that her influence stretches beyond fashion.

Real estate

Gisele Bündchen has cultivated a rich real estate portfolio throughout her career as a supermodel. Despite her recent divorce from Tom Brady, her investments in luxury properties put her entrepreneurial spirit and taste for exquisite homes on display.

Let's explore Gisele's real estate ventures and examine the current state of her portfolio following the Tom Brady divorce.

One of Gisele's earliest notable properties was in Brentwood, California. She and her ex-husband Tom Brady purchased neighboring land and collaborated with esteemed architect Richard Landry and interior designer Joan Behnke to build their eco-conscious mansion.

The sprawling 18,298-square-foot property has a price tag of $11.75 million. The home has environmentally sustainable features like solar panels, a moat and bridge entrance, and a natural lake-shaped swimming pool. However, who retains ownership of this property after their divorce is unclear.

Another significant real estate venture for Gisele and Tom was their property in the Boston suburb of Brookline. They purchased a five-acre plot for $4.5 million and again worked with Richard Landry to create a lavish 12,112-square-foot mansion.

This grand residence boasted an array of amenities, including a yoga studio, wine room, playroom, gym, and a separate 2,400-square-foot guest house. However, with Tom's trade to the Tampa Bay Buccaneers, the property sold for $32.5 million in 2020.

Gisele and Tom also dabbled in prestigious condo living, purchasing a Peter Marino-designed unit in Manhattan's Flatiron neighborhood for $11.7 million. Occupying the 48th floor of a luxury building, the three-bedroom, three-and-a-half-bathroom apartment showcased breathtaking panoramic views of the city.

After listing the condo multiple times, it eventually sold. The details of the transaction remain undisclosed.

Additionally, the couple acquired a home within Montana's exclusive Yellowstone Club, a resort community renowned for its upscale properties and outdoor recreational activities. However, not much information is available on this property, including its current ownership status post-divorce.

In the heart of New York City, Gisele and Tom owned an opulent Tribeca apartment. Designed by Robert A.M. Stern, the $25.5 million five-bedroom unit on 70 Vestry Street offered stunning views of the Hudson River.

Although they sold this apartment for just under $40 million, they purchased a smaller unit on the same floor for $3.5 million in December 2020. The fate of this property following the divorce is yet to be determined.

Amid the divorce proceedings, Gisele made headlines with her real estate activities. While Tom will reportedly retain ownership of their Miami property on Indian Creek Island, where they are constructing a new eco-friendly mansion, Gisele purchased two additional Miami properties.

One of these properties is an Art Deco-style cottage that she bought for $1.25 million months before announcing their separation. The other is an $11.5 million, five-bedroom, seven-bathroom home directly across the water from the Indian Creek property. These purchases underscore Gisele's commitment to the Miami region and indicate her intention to maintain a presence there.

Right now, the specific details regarding the division of Gisele's real estate portfolio post-divorce remain undisclosed. However, Gisele's investments reflect her impeccable taste and commitment to luxury and sustainability.

With her financial empire intact, including an estimated net worth of $400 million, Gisele's real estate ventures prove her success beyond modeling. Her portfolio's ongoing evolution will be fascinating to watch as she forges ahead independently in her professional and personal life.


In 2021, Gisele Bündchen and Tom Brady, along with other prominent individuals, were paid spokespeople for FTX, a cryptocurrency exchange. They signed endorsement contracts and featured in commercials as brand ambassadors. However, the unexpected bankruptcy of FTX in November 2022 resulted in substantial financial losses for both customers and equity holders, including Bündchen.

The collapse of FTX led to legal repercussions, with the CEO and co-founder, Sam Bankman-Fried, being arrested and extradited to the United States on charges of money laundering and wire fraud. Detailed bankruptcy court filings in January 2023 disclosed that Bündchen possessed 686,761 common shares of FTX, while Tom Brady held 1,144,861 common shares.

While her shares were worth approximately $57 million, with an estimated private market price of $31.25 per share, the bankruptcy proceedings made it unlikely for celebrity endorsers like Bündchen and Brady to receive substantial compensation for their equity.

The involvement of Bündchen and Brady with FTX initially seemed promising, but the subsequent turn of events serves as a stark reminder of the risks inherent in investing in and endorsing cryptocurrency ventures.

Despite holding significant equity stakes in the company, they and other endorsers will not see substantial returns on their investments. This serves as a cautionary tale, underscoring the volatile nature and potential pitfalls of the cryptocurrency market for celebrities and investors alike.


Gisele invests in exquisite cars that echo her extraordinary success and lavish lifestyle. With a total value estimated in the millions, her collection consists of high-end vehicles that exude luxury and class.

Let's tour Gisele's glamorous car collection and explore what makes these automobiles so valuable.

First in her collection is the Jeep Grand Cherokee, a magnificent SUV that perfectly balances elegance and performance. Gisele uses this sleek black Grand Cherokee for her daily commute with its premium interior and comfortable ride.

Powered by a robust 465-horsepower 6.4-liter V8 engine, it can go 0 to 60 mph in just 6.85 seconds. With a starting price of $27,195, the Grand Cherokee offers a perfect blend of style and functionality for Gisele's day-to-day activities.

Next up is the Lexus RX400H, a hybrid SUV that Gisele acquired in 2009 when she welcomed her firstborn with Tom Brady. Known for its exceptional fuel efficiency and family-friendly features, the 2009 Lexus RX400H has a price tag of $42,580. A 3.0-liter inline-six engine produces 300 horsepower and 295 lb-ft of torque, allowing for an exhilarating 0 to 60 mph in 5.7 seconds.

Adding to her collection is the BMW X5, a luxury SUV renowned for its unmatched stability and traction control. This black beauty reflects Gisele's refined taste and appreciation for top-notch safety features.

With a 3.0-liter inline-six engine, the X5 delivers 300 horsepower and 295 lb-ft of torque, propelling it from 0 to 60 mph in a swift 5.7 seconds. Starting at $61,600, this BMW perfectly combines elegance and performance.

Moving further up the value ladder, we come across Gisele's Audi A8, a wonderful vehicle that exudes professionalism and luxury. The A8's spacious interior features premium leather upholstery and a state-of-the-art entertainment system, providing unparalleled comfort and convenience. Powered by a 3.0L turbocharged V6 engine, it produces 335 horsepower and 369 lb-ft of torque. With its sleek design and remarkable performance, the Audi A8 has a starting price of $77,400.

Continuing her love affair with Audi, Gisele's collection also includes the Audi S8, a high-performance luxury sedan that leaves no room for compromise. Boasting a twin-turbocharged 4.0-liter V8 engine, the latest model of the Audi S8 churns out a remarkable 621 horsepower and 738 lb-ft of torque.

This power allows it to sprint from 0 to 60 mph in a breathtaking 3.9 seconds, with a top speed limited to 155 mph. Owning this automotive masterpiece starts at $116,900.

Next in line is the Mercedes-Benz SL-Class, an iconic convertible that showcases Gisele's love for elegance and style. The SL-Class, powered by a 6.0-liter twin-turbocharged V12 AMG engine, produces an astounding 621 horsepower and 738 lb-ft of torque. With its removable hardtop and breathtaking design, this luxury car epitomizes sophistication and starts at $220,000.

Now we reach the upper echelons of Gisele's car collection with the Land Rover Range Rover Sport, a powerful and capable SUV. With its smooth ride and advanced technology features, Gisele undoubtedly enjoys this vehicle's comfort and versatility.

A turbocharged 3.0L V6 engine delivers 345 horsepower and 369 lb-ft of torque, reaching 60 mph in just 6.2 seconds. The price of this luxurious SUV starts at $209,990.

Gisele Bundchen's Rolls Royce Cullinan is priced at $600,000, making it the most expensive luxury car in her garage.

With her incredible wealth, it's no surprise that Gisele's collection includes two magnificent Rolls Royce automobiles, truly the epitome of automotive craftsmanship and luxury. First is the Rolls Royce Ghost, a stunning masterpiece with a commanding presence.

Its 6.75-liter V12 engine produces 562 horsepower and 627 lb-ft of torque, catapulting it to 60 mph in a mere 4.6 seconds. The elegance and prestige of owning a Rolls Royce Ghost come with a price tag starting at $311,900.

Last, but certainly not least, Gisele owns the Rolls Royce Cullinan, the epitome of ultimate luxury and sophistication. Sitting at $600,000, the Rolls Royce Cullinan is the pinnacle of Gisele's car collection.

As a renowned luxury SUV, it offers unparalleled comfort, opulence, and performance. Under the hood lies a mighty 6.75-liter twin-turbocharged V12 engine, generating 563 horsepower and 627 lb-ft of torque. This allows the Cullinan to propel itself from 0 to 60 mph in just 4.8 seconds.

With its exceptional craftsmanship and attention to detail, the Rolls Royce Cullinan offers an unrivaled driving experience.

Gisele Bündchen investing quotes

1. Embrace hardship

2. Strive for excellence

3. Trust your instincts

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