Rich Dudes│Gary Vaynerchuk’s Net Worth, From Wine to NFTs
Rich Dudes│Gary Vaynerchuk’s Net Worth, From Wine to NFTs

Rich Dudes│Gary Vaynerchuk’s Net Worth, From Wine to NFTs

From selling lemonade and flipping sports cards to having a massive $200 million net worth, Gary Vaynerchuk's story is inspirational. Here's how Gary Vee transformed his family's wine business into an e-commerce giant before founding a giant Marketing firm.



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Ever wonder how Gary Vaynerchuk transformed a modest liquor store into a sparkling $200 million empire? This exceptional entrepreneur catapulted his family's wine business into the digital stratosphere with the wildly successful Wine Library platform, causing Gary to also emerge as a wine-loving sensation on YouTube.

But Gary's got more brewing. Ever heard of VaynerMedia? That's his baby, a company that helps brands navigate social media. Juggling roles like author, angel investor, and all-around business rockstar, Gary certainly knows how to stay relevant in an ever-changing market.

His innovative streak doesn't stop at wining and dining. Resy, a restaurant reservation app, and Empathy Wines are just a few projects that bear the Gary stamp.

Now leading Vayner X with an enthusiasm that keeps the tech world on its toes, Gary's flair has spilled over into TV and social media platforms.

Under Gary's leadership, Wine Library completely transformed from its old-school liquor store roots and skyrocketed from selling $4 million to $60 million annually.

Ready for the deep dive into Gary Vaynerchuk's super story? This isn't just another Gary Vaynerchuk net worth tale—it's a lesson in relentless innovation, grit, and a never-say-die attitude.

Gary Vee net worth at a glance

Net worth

$200 million


November 14, 1975


Belarusian-American born in Babruysk, Belarus, USSR

Became a millionaire at



Entrepreneur, speaker, internet personality, and author

Sources of wealth

Wine Library, VaynerMedia, and angel investing

Asset classes

Wine, media, venture capital, cars, books, sports cards, real estate, NFTs, and startups

How Gary Vaynerchuk made his money

Gary Vaynerchuk has been the ultimate hustler early in life. Born in the Soviet Union, young Gary demonstrated an entrepreneurial spirit upon emigrating to America at age three.

Selling baseball cards and running a lemonade stand were early indications of his money game mastery. By adulthood, he was transforming his family's wine business into an e-commerce powerhouse.

Mount Ida College laid the educational foundation Gary Vaynerchuk needed to dominate the wine business. Upon leaving college, his focus returned to the family business.

Wine Library TV was a game changer. Gary started posting charismatic and relatable wine reviews on YouTube and it was a catch. He didn't use stuffy wine jargon. Instead, he was down to Earth and focused on forging a connection with his viewers.

This approach resonated with his audience who loved his raw, honest reviews. This perfect blend of passion and knowledge made Gary a big hit, catapulting him into unprecedented success.

Gary Vee's net worth swelled as he poured love into the family wine business. It was a revolution. The business evolved from Shopper's Discount Liquors to the iconic Wine Library.

Gary Vaynerchuk wasn't just about the wine. He mastered the art of personal branding using social media. Gary launched Vayner Media with his brother AJ Vaynerchuk to consult with clients on social media strategy and provide valuable insights into brand marketing. The firm gained early clients like the New York Jets, leading Vayner Media to shoot for higher and higher clientele.

Soon, Vayner Media was hitting nine figure revenues. Gary's engaging social media platforms, packed with strategic advice, attracted millions.

Even with his business ventures, Gary values family‚ including his wife Lizzie Vaynerchuk and their children Xander Avi Vaynerchuk and Misha Eva Vaynerchuk. Gary’s mother, Tamara Vaynerchuk, shaped his philosophical DNA by instilling a staunch belief in hard work.

Despite Gary Vaynerchuk's net worth being the subject of envy, he still injects a dose of fun into his grind. Remember those belly laughs while he bantered with Conan O'Brien? Pure gold.

This dynamo also launched Empathy Wines, ringing in yet another success. It was such a hit that Constellation Brands couldn't resist snatching it up—a sweet victory for Gary.

Vaynerchuk signed with Gallery Media Group, started a podcast, penned best-selling books like The Thank You Economy, and still found time for public speaking.

At the end of the day, Gary Vee's net worth goes beyond money. His passion, hustle, and unwavering commitment to adding value are commendable. His life story shakes up the world of wine, social media, and e-commerce and his personal brand proves that the sky is the limit when it comes to being the ultimate version of yourself.

Gary Vee’s net worth breakdown

Let's unzip Vee's money bag—venture capitalist extraordinaire, luxury car enthusiast, real estate aficionado, NFT trailblazer, and startup angel investor.

We'll uncork his Wine Library story, crack open his bestsellers, and flip through his sports card investments. Ready to ride the wave of Gary Vee's net worth? Let's dive in.

Private equity

Gary Vee hustles his enterprises to success and plays hard ball in the venture capital arena. His venture capital firm Vayner/RSE cashes in on companies with a keen eye for consumer insight, those that’re down to shake things up in the future.

Gary Vee is a sharpshooter when it comes to angel investments. He's backed some of the biggest names before they were in headlines. We're talking big-league players like Facebook, Twitter, Tumblr, Snapchat, Coinbase, you name it.

Gary could have hopped on the Uber ride early but didn't. The man regrets it, no doubt. He had a golden ticket to invest $25,000 way back. Today, that bet would have been a sweet $500 million payday. 

Though his name is among Uber's investors, it's a little sketchy. It’s undetermined whether he was in their seed funding round. The point is, he missed one hell of an opportunity.

There you have it. Gary Vee in the venture capital scene—taking risks, making moves, and sometimes, missing out. That's the name of the game in the world of investing—ups, downs, and all the drama in between.

Gary Vaynerchuk is more than a social media tycoon. He's a business wizard with investments sprinkled in some highly successful ventures. His dual role as CEO and co-founder of VaynerMedia adds another feather to his cap. The New York-based agency for digital storytelling drives businesses by crafting engaging, bite-sized content.

Where Gary Vee invests his money isn't random. That Starbucks frappuccino he's sipping on? A brand he might have just put his money in. His investment strategy is simple—he believes, he invests. He's not one to get swayed by the whimsical market graphs. For him, it's all about potential long-term growth.

However, this approach doesn't mean he's putting all his eggs in one basket. Gary Vee vouches for diversification. Even his robust suite of investments speaks to this strategy. Just glance at his venture capital fund VaynerRSE. The portfolio has an impressive lineup of 80 brands including Uber, Twitter, Tumblr, Snap, Coinbase, and Birchbox.

But what about this recent buzz of him investing in Open Fortune Media? While the details remain under wraps, his track record of profitable gambles lends credibility to the news.

In Gary Vee's world, it's all about betting on what you love. Investments for him are a lot like his best-selling books or his popular YouTube channel—a pure passion project.

Akin to his contagious energy on social media platforms or the insights shared on Gary's podcast, his investments underline his entrepreneurial DNA and his net worth is escalating to the solid nine figures. 

Gary Vee followed his instincts, out-thinked market fluctuations, and emerged victorious. From Starbucks to Nike, he picks his favorites and watches them grow.

The same guy who started by revamping his family's wine business now sits atop an estimated net worth of $200 million. So, whether it’s his early run reviewing wines on YouTube or his journey to becoming a best-selling author and public speaker, it seems that Gary Vee’s net worth is the calculated result of a grand master plan to get rich.

Wine Library TV

Let's toast to Wine Library, Gary Vee's biggest score in the wino world. This site was a game-changer, hitting the e-commerce scene in 1996. Gary's leadership transformed Wine Library from its old-school liquor store roots and skyrocketed it from $4 million to $60 million in annual sales.

In 2006, Gary V started his WineLibraryTV YouTube channel where he talked about and reviewed wines. Wine Library went beyond selling wines, spirits, and gourmet stuff to reshaping customer experiences. You could get your hands on U.S., French, Italian, and Argentinian wines without leaving your couch.

Gary Vee's Wine Library shot from $4 million to $60 million in annual sales, revamping a classic liquor into a booming e-commerce business.
Image source:

But let's get real. The cherry on top was their kick-ass subscription—the Library Pass. You got a full year of free ground shipping. Who wouldn't be back for more with that kind of perk? Little wonder Gary Vee's wine ventures are thriving. Bottom line? Wine Library was a catalyst that sent his net worth skyrocketing.

Real estate

Wondering if Gary Vee's a real estate investor? He's got a fresh take on it. Gary believes renting is the way to go rather than tying up funds in a house. But here's the twister: he backs using that saved cash for ramping up the business.

Make no mistake, he's not ditching the idea of home-owning. His angle is all about prioritizing business growth for entrepreneurs. As for his personal property portfolio? Hate to disappoint, but no deets are out there. Looks like Gary's property game remains a mystery.

Luxury cars

Gary Vaynerchuk is undeniably a big shot in today's business world. Not only famous for his hustle, Gary Vee's reputation is also embellished by his slick car collection. His automotive assets speak as much class and power as the man himself. Let's take a casual stroll through Vaynerchuk's garage.

Right off the bat, there's the Land Rover Defender, a bold SUV tagged at nearly $95,000. It roars with a 5.0-liter supercharged V8 engine, packing 525 horsepower under the hood. It’s more than just power, though. Features like an expedition roof rack, side-mounted gear carrier, 360-degree camera, and an infotainment system are all part of the package.

Next up we have the Mercedes-Benz GLE 53 AMG. This $80,000 luxury SUV is adorned with features fit for a king. Think about the panoramic sunroof, four-zone climate control, heated and ventilated seats, and twin 12.3-inch displays. Unsurprisingly, it's powered by a 3.0-liter twin-turbo inline-six engine cranking out 453 horsepower.

The Rolls-Royce Ghost is the crown jewel in Gary's collection, worth $390,000. The Ghost delivers 563 horsepower from a 6.7-liter Twin Turbo V12. But the StarLight Roof, exquisite leather upholstery, grained wood details, and rear dual-screen infotainment amps the luxury.

Continuing the high-end German theme, Gary also has a Mercedes-Maybach GLS600. Priced at over $170,000, its hood is home to a 4.0-liter twin-turbo V8 engine that generates 550 horsepower. And talk about plush—the GLS600 is rich in luxuries, from Nappa leather reclining thrones and champagne holders to dual rear screens and a panoramic sunroof.

Last in the line-up is the Mercedes-Benz E Class, slightly more demure at $60,000 but no less impressive. Housing a 3.0-liter turbocharged V6 engine of 255 horsepower under the hood plus a host of amenities like a Burmester surround sound system, it's a vehicle that’s value goes unquestioned.


Estimated Value

Land Rover Defender


Mercedes-Benz GLE 53 AMG


Rolls-Royce Ghost


Mercedes-Maybach GLS600


Mercedes-Benz E Class


By owning luxury cars, Gary Vee might be onto something more than just flaunting wealth. High-end automobiles could be a worthwhile investment because of their unique features and limited supply.

Just like vintage wine, limited edition supercars often appreciate over time while giving owners the satisfaction of nurturing something both classy and powerful. After all, what's not to love about rolling assets?


Gary Vee, the king of social media hustle and a badass author, has penned six smashing books, gracing the New York Times bestseller list and growing his towering net worth.

First up is Gary’s newest book Twelve and a Half. In true Vee style, it's not just a number—it's the secret sauce to success. The book spills the beans on a dozen and a half emotional skills that were key to Gary's impressive run in life and business. This is your go-to book if you're looking for some groundbreaking stuff.

Next, Crushing It! is a jewel packed with stories of folks who marched to their rhythm rather than dancing to the corporate tune. It’s bait for hungry trailblazers-to-be.

Now, if you need help navigating this world, the #AskGaryVee book comes in handy. It's loaded with Gary's frank, no-nonsense answers to a broad spectrum of questions. It’s like having a mini-Gary in your pocket.

Next is Jab Jab Jab Right Hook. Quite the punch, eh? No, it isn't a boxing guide. Instead, it decodes how to forge connections with customers and how to outsmart competitors with social media strategy. It's the perfect playbook if sales and marketing are your jam.

Gary Vee’s Thank You Economy provides a practical guide for companies that're learning the ropes of using social media to scale their customer base.

Lastly, Crush It! hits hard on exploiting the internet to transform your hobbies into money-making businesses. It's essentially a treasury for aspiring startup tycoons.

Gary sprinkled some marketing magic dust over his latest book Twelve and a Half. He slipped non-fungible tokens into a dozen copies of the book as a surprise for 12 lucky readers. The result was an avalanche of one million pre-orders in just 24 hours.

Gary Vee's badass book portfolio is scripture for folks looking for the perfect blend of inspiration, guidance, and entrepreneurial jazz. And watching the man couple his prolific authorship with marketing tricks adds the cherry on top.

So if you haven't checked out his works yet, it's high time you did. Who knows, you might just find the secret to crushing it in the money game.


Gary Vaynerchuk is big on NFTs, and his stakes haven't gone unnoticed. You see, he's the head honcho of VaynerX and VaynerMedia, but also holds a high-ranking title in the NFT Wild West: VeeFriends creator.

Initially, VeeFriends was conceived for a simple purpose—keep positive vibes alive on people's desktops. However, the stars aligned to create something different.

While the world was at home due to a pandemic, the allure of ordinary desktop toys began to dwindle. Amid this change, NFTs began to surge in popularity. These digital assets suddenly bristled with potential. All the while, Gary Vee was dialed into this expansive opportunity.

For him, NFTs held a promise more profound than mere collectibles. They were the stepping stone to a new terrain where the digital and real intermingle, blurring lines and shattering boundaries.

If Gary's forecast holds true, then we won't merely trade digital art. We'll be locking contracts, sealing real estate deals, and even buying tickets all through NFTs.

But let's backtrack a bit to his NFT collection, VeeFriends. The pandemic forced the world to flip digital, so Gary rejigged his plans. And voila, his NFT collection became a goldmine.

Gary’s move brought NFTs into the limelight. It gave NFTs a seal of authenticity that wasn't there before. But, more importantly, it fuelled innovation and exploration. People began to see NFTs outside the scope of collectibles which Gary professed. Concert tickets, insurance, contracts—the possibilities seemed limitless.

His so-called “desktop toys”-turned-digital-assets VeeFriends became a hot topic in the NFT arena. This was the definitive sign that Gary’s web3 venture traveled far beyond the boundaries of mere interest. He was now a full-fledged player, neck-deep in the NFT game. Gary was practically banging on traditional industry’s door and rousing them to their unrealized potential.


Gary Vaynerchuk is known for his stylish flair in the startup industry. He's got the secrets to everything from boosting businesses to cracking the money cheat code. Let's explore Gary's entrepreneurial ventures, from incubator schemes to breakfast oats.

VaynerX Incubator

Ever thought your business brain waves needed a nudge? Gary seems to think so, so he partnered with Day One through his VaynerX Incubator. 

Over a ten-week marathon, VaynerX takes raw startup conceivers and bakes them into business hotshots. It's all about consumer products, web3, and the metaverse. The secret sauce? Gary Vee's self-styled coaching and a community committed to innovation. That's the VaynerX magic.


Ethey's meal delivery service is changing the game in North America. With customized menus, 24-hour delivery options, and a $20 million funding round involving Gary Vaynerchuk, Ethey is taking the U.S. by storm.

Ethey’s aggressive marketing strategy is poised to tip the annual revenue into triple figures, with targets set at $100 million. So, all you food prep enthusiasts out there, brace yourselves because they're making a big splash.

Kreatures of Habit

Gary Vaynerchuk has hopped aboard the Kreatures of Habit train, a dynamic startup shaking up the breakfast scene. Anchored by Michael Chernow, their zesty oat-based cereal packs a punch with added pea protein, pumpkin seeds, Omega 3, and Vitamin D3.

With Vaynerchuk as a key stakeholder, the venture has secured $2 million in funding. The master plan? Set sights on the retail big guns to make waves in direct-to-consumer sales.

From unique ventures in the baby food industry like Tiny Organics to his long-standing wine e-commerce shop, Vaynerchuk's entrepreneurial expertise enables him to embrace any industry. Be it the trending world of NFTs, the fast-paced meal delivery business, or the interconnected world of the metaverse, his influence spreads far and wide, bringing his innovation and business savvy to diverse sectors.

Success is more of a marathon than a sprint, particularly when it comes to startups. Gary Vaynerchuk is more than just a participant in the race—he's cherry-picking the frontrunners.

Through VaynerX Incubator, success metrics are linked to a startup’s visible growth. At the same time, endeavors like Ethey and Kreatures of Habit gauge their triumph by drawing investor interest. As for the final victory tally? Let's leave that for time to reveal.

Ultimately, it's clear that Gary Vaynerchuk is more than just a business person. He's an entrepreneur, mentor, innovator, and startup maestro. He's broadened his horizons to span various industries, flexing his monetary muscles to elevate these ventures.

Remember, it's not just about the money for startup angel investor Gary Vee. It's about honing raw ideas into polished profit makers. After all, isn't that in his DNA? So, are you down to dance with Vaynerchuk in the startup symphony?

Sports cards

Gary Vaynerchuk has got game. He's thrown over a million big ones into the sports card ring. No rookie to the investment sector, Vaynerchuk's bet on a surge in demand is currently bucking the supply trend. 

His chips are on 1986 Michael Jordan Fleer Stickers, 2003 LeBron James Topps Chrome, and the 2018 Luka Doncic Panini Prizm. He's already seeing a jump shot in returns after massive boosts in value.

Vaynerchuk is staking his claim on basketball cards. His golden ticket includes players like Dr. J, Kareem Abdul-Jabbar, Michael Jordan, and Charles Barkley. He's caught a whiff of the under-valued potential and predicts that the value of these cards will soar in the coming years. It's like watching a promising rookie turn into an MVP.

Of course, he's playing the long game. Sometimes you lose the round but win the championship. There might be market bumps, but Vaynerchuk says the future is a slam dunk for sports cards.

Sports cards have outplayed other investment strategies during economic downturns. The S&P 500 and bonds market can't hold a candle to what sports cards bring to the table. Is inflation getting you down? With striking annual growth rates and stability, sports cards don't sweat it.

We're talking about a 218% jump in value in only five years, outpacing every other asset class except crypto. When the market lands a punch, sports cards hold their ground. With a rebound game stronger than Michael Jordan in 1995, sports card investment promises smooth sailing even in economic squalls.

But Gary Vee isn’t playing solo. His investment game echoes that of colleagues in his industry. Confidence runs rampant as investors correlate the sports card transformation to the growth of contemporary art

But our boy Gary is in it for the thrilling ride. Scoring residual income while reconnecting with a beloved childhood hobby? Now that's how you play to win.

GaryVee's got an eye for investing—from NFTs and sports cards to those fabulous 1980s and 1990s pop items we all love. He's all about putting your money where your passion and knowledge are, not just chasing a quick buck. His golden rules are to always know what you're investing in, only back folks you have faith in, and don't risk more than you can handle losing.

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